New cannabis product launch! Brandolier Holdings Inc. has “started the clock,” as they say in the Canadian cannabis business. The notice of the first of our product aspirations has been submitted to Health Canada. For those not in the space, the NNCP (Notice of New Cannabis Product) is the last step in getting a cannabis product to market in Canada.
So many steps to get here. Formulating and reformulating, testing and re-testing, ingredient and package vendor qualification, process mapping, branding, trademarking, labelling, procurement, product calls. Plus all the usual brand and marketing goodness that goes along with any new cannabis product launch.
Yes, this is a tease. We’re not going to tell you what it is or what it’s called – just when our first ship date will be.