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Environments_

TRADESHOWS, EVENTS, ACTIVATIONS AND INTERIORS SHOULD BE EXPERIENCES.

OTHERWISE, WHY BOTHER? YOU’RE GOING TO SPEND THE SAME AMOUNT OF MONEY ANYWAY, SO WHY NOT MAKE IT MATTER? YOU HAVE THE POWER TO MAKE YOUR PRESENCE IMPACTFUL, MEMORABLE AND PROFITABLE.

Brandolier Environments Abstract Sphere

IT STARTS WITH A PLAN. LIKE, A REAL PLAN.

People. Venue. Materials. Time. Are you making the most of them?

EVERYTHING communicates. From first sight or sound to the last touch-point. You’re dragging your ass to a trade show, bleeding money into an in-store or street team or looking at a blank wall. What is the desired outcome? It 100% can’t be about how many business cards you get in your fishbowl, the number of bogus email addresses your free sample elicits or your brand identity slapped on the wall at reception.

Retail activations

Live affiliate programs and events can be a major brand catalyst but are often underwhelming or under promoted. Don’t miss out on this opportunity to add dimension to your brand presence or product launch in store. We’ll show you how to maximize event visibility, attendance, engagement, consistency and impact.

Retail flow & POS

What goes where and why? Environment flow, shelf and wall communications. Product mix and margin to generate more transactions and increase the value of each transaction. Incremental gain is the name of the game.

Embellishments & promo items

Give that brand experience some flex! Add to the interaction/conversion experience with promotional items to be given or sold. Covetable items that keep the brand memorable and relevant to buyers and browsers alike. Anyone can buy cheap tchotchkes out of a catalogue. Not you.

Environmental graphics & tradeshows

nything worth doing is worth doing well. Together, we can consider special retailer collaborations like feature walls, messaging, focal points, interactive opportunities. When it comes to your next expo (when COVID-19 stops spoiling the fun) we’ll work with you to build a visual plan that is intentional versus arbitrary. An environment that garners both WOW-factor and connection. Are you collecting random email addresses and handing out cheap freebies to customers who you’ll never see again? Or focusing on what matters most – sales and affinity.

Omnichannel marketing

So maybe your business is primarily online. So what. How can you create experiences that follow your customers everywhere and are tailored to their purchase and lifestyle habits? New media like augmented reality, QR codes, and geo-caching add physical presence to brands born in the digital realm. If you business was

MAKE IT MORE THAN PRETTY. MAKE IT MEAN SOMETHING TO SOMEONE.

A Brandolier-driven experience fills the cracks with context, adds texture to the touch-points and sends users away with meaningful memories of their interaction with your product or organization. You know, the way it should be. Otherwise you risk being little more than pretty pollution.

The biggest takeaway here is that we don’t dump materials at your doorstep and run. We are with you in this. All the way, or just to the next stop. We plan, book, staff, demo, ship, install, promote, set-up, tear-down and take care of most of the environment and experience  minutia that can set your hair on fire, if you’re not careful.

PROCESS? YES. Predictable? NO.

Of course there’s a process to creating the right experience for the right targets. Part of that process involves defining the desired outcome. We have yet to see a desired outcome statement that reads “drive sales” translate into more actual sales.

The what is useless without the who, the why, the where and, especially the how. You are here to win. So are we.

Ask us for examples – we have a pile of them to overwhelm you with.

LET OUR EXPERIENCE DRIVE YOUR TRADESHOW OR ACTIVATION EXPERIENCE.