TRADESHOWS, EVENTS, ACTIVATIONS AND INTERIORS SHOULD BE EXPERIENCES.
OTHERWISE, WHY BOTHER? YOU’RE GOING TO SPEND THE SAME AMOUNT OF MONEY ANYWAY, SO WHY NOT MAKE IT MATTER? YOU HAVE THE POWER TO MAKE YOUR PRESENCE IMPACTFUL, MEMORABLE AND PROFITABLE.
IT STARTS WITH A PLAN. LIKE, A REAL PLAN.
People. Venue. Materials. Time. Are you making the most of them?
EVERYTHING communicates. From first sight or sound to the last touch-point. You’re dragging your ass to a trade show, bleeding money into an in-store or street team or looking at a blank wall. What is the desired outcome? It 100% can’t be about how many business cards you get in your fishbowl, the number of bogus email addresses your free sample elicits or your brand identity slapped on the wall at reception.
MAKE IT MORE THAN PRETTY. MAKE IT MEAN SOMETHING TO SOMEONE.
A Brandolier-driven experience fills the cracks with context, adds texture to the touch-points and sends users away with meaningful memories of their interaction with your product or organization. You know, the way it should be. Otherwise you risk being little more than pretty pollution.
The biggest takeaway here is that we don’t dump materials at your doorstep and run. We are with you in this. All the way, or just to the next stop. We plan, book, staff, demo, ship, install, promote, set-up, tear-down and take care of most of the environment and experience minutia that can set your hair on fire, if you’re not careful.
PROCESS? YES. Predictable? NO.
Of course there’s a process to creating the right experience for the right targets. Part of that process involves defining the desired outcome. We have yet to see a desired outcome statement that reads “drive sales” translate into more actual sales.
The what is useless without the who, the why, the where and, especially the how. You are here to win. So are we.
Ask us for examples – we have a pile of them to overwhelm you with.