The art of making something out of nothing.
Product development strategy, briefing, formulation, hardware, packaging and GTM planning.
Lightning. Now available in bottles.
Virtually any product idea has a shot, if it’s done right. Even the most saturated markets have room for game-changers. It’s about knowing and timing the market. It’s about understanding consumers. It’s also about leaving ego in the garage.
Thinking, doing, winning. Three simple steps that can deliver you the most important product line: the starting line.
Create a solid start and the finish line moves closer all on its own. Brandolier works with clients to explore product opportunities and goes beyond to co-develop, specify and formulate products, using a rigourous stage-gate process, to manage and deliver brands, products and packaging that underserved segments are waiting for.
Providers of Purposeful products
Without purpose, a product withers and dies. No offence, but we don’t really have the time to work on “me too” products. Partners are best served when there is a purpose. Products as part of a competitive blocking strategy? Yes please. Products that utilize our recipe development capacity? Sign us up. A product that has an enemy at the gates? Pass the ammo.
New OR improved. Choose one.
It can’t be both.
We are here to assist in the development of a new product or to refresh a venerable one in the cannabis, beverage alcohol and supplement spaces.
No matter path, it will always start with a thorough examination of the competitive landscape and a clear picture of the white space the product will live in or the products this one will displace.
Non-negotiable in all of this is the business case. At each stage of development there is a go/no-go point, based on the ever-focusing business case that is inspired by the market opportunity and potential for your share of it.