Create a product with purpose and watch it flourish. Think. Do. Win.

The art of making something out of nothing.

Product development strategy, briefing, formulation, hardware, packaging and GTM planning.

Lightning. Now available in bottles.

Virtually any product idea has a shot, if it’s done right. Even the most saturated markets have room for game-changers. It’s about knowing and timing the market. It’s about understanding consumers. It’s also about leaving ego in the garage.

Thinking, doing, winning. Three simple steps that can deliver you the most important product line: the starting line.

Create a solid start and the finish line moves closer all on its own. Brandolier works with clients to explore product opportunities and goes beyond to co-develop, specify and formulate products, using a rigourous stage-gate process, to manage and deliver brands, products and packaging that underserved segments are waiting for.

Product Development Strategy

The 5 W’s, distilled. What should be made and how it should be made. Who it will be made for and why they should care. When it should launch. Where it should launch. We help light the way.

White space analysis

Lightning in a bottle can be hard to come by, but every so often gaps in the market present themselves, if you know what to look for. We perform in-depth competitive analysis, audience profiling, and company capabilities evaluation to discover what hidden potential or unrealized opportunities exist internally and externally.

Container & hardware

The vessel is at least a fourth of what makes the product. How does yours deliver the brand experience?. Even the best formulation can’t save you from faulty hardware or a defective bottle. We’ve been around the block and know who to talk to and what questions to ask to get you a compliant and bullet proof packaging system for your product.

Formulation

This is where the real magic of product happens. We’ve got a diverse experience set in cannabis, nutraceuticals, and beverage alcohol. We brief it, evaluate it, and have professional formulators bring your imaginings to life.

Packaging & labels

CR. UL. COCs. Variable data. We know first hand about the rope bridge of red tape that can span packaging solutions. If it's the creative or technical side you are indecisive about, we've got you covered there too. We'll tell you if it should be foil, spot matte varnish, embossing, or an aqueous flood.

Go to market planning

No matter the path chosen, it will always begin with a thorough examination of the competitive landscape and a clear picture of the space the product could live in or the products it could displace. Non-negotiable in all of this is the business case. At each stage of development there is a go/no-go point, based on the ever-focusing business case that is inspired by the market opportunity and potential for your share of it.

Providers of Purposeful products

Without purpose, a product withers and dies. No offence, but we don’t really have the time to work on “me too” products. Partners are best served when there is a purpose. Products as part of a competitive blocking strategy? Yes please. Products that utilize our recipe development capacity? Sign us up. A product that has an enemy at the gates? Pass the ammo.

New OR improved. Choose one.

It can’t be both.

We are here to assist in the development of a new product or to refresh a venerable one in the cannabis, beverage alcohol and supplement spaces.

No matter path, it will always start with a thorough examination of the competitive landscape and a clear picture of the white space the product will live in or the products this one will displace.

Non-negotiable in all of this is the business case. At each stage of development there is a go/no-go point, based on the ever-focusing business case that is inspired by the market opportunity and potential for your share of it.