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BEGIN YOUR QUEST FOR SELF DISCOVERY. OR REDISCOVERY.

Branding in Canada:  Average brands are seen. Exceptional brands are felt.
PLEASE BE EXCEPTIONAL.

Branding company Canada

"BRAND." POSSIBLY ONE OF THE MOST DEBASED WORDS IN THE MARKETING LEXICON.

Your accountant is not your tax lawyer. Your tax lawyer is not your doctor. Your printer is not your brand architect. Branding company Canada is an odd sentence but great for our SEO.

A brand is expressed by the obvious and the unseen. The rational and the emotional. There is a science and discipline behind a true brand – whether it was baked in at conception or injected over time.

The word brand means something beyond a mark on a cow. The same way your brand should mean something more than a logo on a box.

Brand positioning

Determining where best to move or launch the brand in the market. Competitive analysis, perceptual mapping, segmentation and audience definitions, brand visioning, brand values/pillars.

Logo design

Defining brand treatments, including, type choices, colour palate, imagery, language, tone, manner, mood-boarding.

Brand naming

Creation of a name that expresses the values of a brand position and reflects the brand essence. Name briefing, naming sessions, testing, pre-trademark search, digital availability (URL and social presence).

Brand Audit

A professional second opinion on a brand’s health. How all the elements integrate. Exposes weak points and confirms strong points. Multiple points of evaluation generate ratings to arrive at a brand score with corrective recommendations.

Brand personality

Defining brand treatments, including, type choices, colour palate, imagery, language, tone, manner, mood-boarding.

Tagline Development

The succinct declaration of brand values to targets, setting the interaction expectation with the brand at all touch points. Tagline is also presented as a graphic tagline, to live away from the identity.

Brand visioning

A stand-alone day of exercises with a client team to challenge an existing brand positioning, brand voice, audience definitions, colours, type, tagline, imagery. Corrective action corridors become immediately apparent.

Brand revitalization

Following a brand visioning challenge against existing brand elements, steps can be taken to update (not remake) a brand identity (wordmark and/or icon), update colour palette, refresh image guidelines, update typography and more.

GET AWAY FROM THAT COW

We are seeking client partners who want more in a brand than a trendy name, a chic yet unremarkable identity and banal social platitudes. You know who you are. You feel it. The craving to stand out in a sea of resplendent sameness. We feel it too. We’re driven by it. 

Your brand should be made for sharing. Sharing with the people who are looking for relevant connection. For a friendly face. A reassuring voice. You know you might not be for everyone but you can certainly be for everyone in your target audiences. It doesn’t matter if you are growing weed today or selling toasters tomorrow. You can build a relevant brand that lives with your consumers, not just your product.

BRING A SHOVEL

While your competitive set may use a shovel to move BS, you are going to use it to unearth who or what you are, why you are and who would care. Then bury the rest.

That’s right. You. We do not accept any accountability outsourcing here. This is your brand so you are going to be part of the build. You are going help craft it. You are going to own it.

Start winning with an exceptional brand right here.

Build an exceptional brand with layers that spark experiences. Cannabis, wine, spirits, supplements and naturals. Be an exceptional brand.

LET'S GET INTO IT. YOU BRING THE YOU, WE'LL BRING THE WHITEBOARDS. Branding company Canada

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