Brands and packages are what get most people excited, but it takes more than a fancy name and package to succeed in market. Success comes from having the complete package. Sales and marketing strategies are set up to win by ensuring that sufficient margins are maintained throughout the processes.
Products that generate huge revenue numbers but that also lead to losses aren’t going to drive much long term success. Build a winner. Profitability analysis, product costing analysis, investigating inventory turnover, forecasting cash flows and income help ensure that time and money are being invested in the right places and into the right products.